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From OTAs to AI Booking Agents: The New Travel Distribution Funnel

From OTAs to AI Booking Agents: The New Travel Distribution Funnel

by Are Morch | May 27, 2026 | AI for Hotels

Travel distribution has always followed the same invisible rule, even as technology reshaped its surface. Whoever controls attention ultimately controls demand. For more than two decades, online travel agencies mastered that rule with extraordinary efficiency. They...

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