by Are Morch | Aug 31, 2026 | Hotel AI Strategy
The transaction moved into the conversation this week. Here is what that means for a hotel that was not invited, and what to do about it. Something happened this week that I have been expecting for a while, and it still landed with more weight than I anticipated. On...
by Are Morch | Feb 3, 2025 | AI In Travel
Artificial Intelligence is transforming industries across the world, and travel is no exception. With the ability to process vast amounts of data, predict trends, and improve customer experiences, AI is changing the way people explore the world. From efficiency to...
