by Are Morch | Jan 28, 2026 | Hotel AI, Hotel Managers
I’ve spent years watching hotel managers juggle operations like circus performers. Emails at midnight, last-minute cancellations, staff shortages, unexpected group bookings, fluctuating ADRs, you name it. Managers have been trained to react. But leadership isn’t about...
by Are Morch | Jan 7, 2026 | Blue Ocean Strategy, Hotel AI
Introduction: Why This Moment Matters Hospitality has always been about experiences. A smile at check-in. A story shared at the lobby bar. A room that feels just right after a long flight. But in 2025, experience isn’t just about service anymore; it’s about strategy....
by Are Morch | Apr 10, 2025 | AI Tools, College Students
In today’s world of college education, there is an impact of artificial intelligence (AI) in the sense of increased learning tools for the student, improved productivity for the student in school, as well as the enhancement of academic performance. Personalized...
by Are Morch | May 29, 2024 | Digital Transformation, Hotel Management
This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateway....
by Are Morch | May 22, 2024 | Hotel AI, Hotel Management
Every business wants its customers to be satisfied and come back again, especially in the hotel industry. Hoteliers want to cater to their guests’ every need, but sometimes, it’s difficult for them to cater to every demand and run backend operations...
