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Why The Recent Hotels Book Direct Campaign Immediately Got Online Travel Agencies Attention

Why The Recent Hotels Book Direct Campaign Immediately Got Online Travel Agencies Attention

by Are Morch | May 14, 2018 | Community

The European Technology and Travel Services Association (ETTSA) recently criticized an ongoing Book Direct campaign. And some of the critics indicated that this was a major incentive for Hoteliers to push book direct sales is to reduce transparency for customers. The...

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