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The Vendor Problem: Why Most Hotel AI Advice Has a Conflict of Interest

The Vendor Problem: Why Most Hotel AI Advice Has a Conflict of Interest

by Are Morch | May 24, 2026 | Hotel AI Strategy

Most of the hotel AI advice circulating in the industry right now is being funded by someone who wants to sell you something. That is not an accusation. It is simply the structure of how technology advice reaches hotel owners and general managers. The conferences are...

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