by Are Morch | Feb 17, 2019 | Hotels
Hotel customers are today documenting every micro-moment of their journey. Do you listen, measure and scale every micro-moment of the customer journey? When you are trying to prove the value of Social Media Marketing to your Hotel operators, owners, asset managers or...
by Are Morch | Oct 25, 2016 | Hotels
A micro-moment is a mobile moment that requires only a glance to identify and delivers quick information that you can either consume or act on immediately. Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn...