by Are Morch | Jan 26, 2025 | General Manager Talks
Welcome to General Manager Talks—Where Leadership Meets Innovation! In this exciting series, I team up with innovative and forward-thinking hotel General Managers who are shaping the future of hospitality. Together, we explore how innovations and digital...
by Are Morch | Jan 22, 2025 | Hotel AI, Hotel Staffing
The hospitality industry is in the throes of a staffing crisis, a paradox in an era of unprecedented technological advancement. Ironically, the very innovation that promises to revolutionize the industry – artificial intelligence (AI) – is also emerging as a potential...
by Are Morch | Jan 15, 2025 | Hospitality Brand
In the hospitality industry, branding is much more than a logo or tagline; it is about the entire experience that a guest has from the very first contact to the lasting impression. A strong brand differentiates you in a competitive market, engenders trust, and ensures...
by Are Morch | Jan 8, 2025 | Hospitality Innovations, QR Codes
In recent years, the hospitality industry has welcomed many innovations that have enhanced the guest experience, including contactless check-in desks, point-of-sale (POS) systems, QR code menus, chatbots, and online booking systems. As 2025 begins, restaurant, bar,...
by Are Morch | Jan 5, 2025 | Guest Experience, Hotel AI
The siren song of artificial intelligence (AI) is echoing through the halls of the hospitality industry, promising a future of effortless efficiency and hyper-personalized guest experiences. But, like any gold rush, there are perils along the path to riches. Hotels...
