by Are Morch | Sep 25, 2017 | Hotels
I do a lot of research around on the Internet for my articles. And filter the content through my own Content Funnel. I will start with determining which type of content will add the most value for Hotels. There is a lot of great content out there, but not all of it...
by Are Morch | Sep 19, 2017 | Hotels
Social proof (also known as the informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. For Hotels, critical factors like reviews and ratings are...
by Are Morch | Sep 14, 2017 | Consulting
Content plays a critical role for Hotels today. Today’s modern traveler research content that fits into their journey. Hotels are now depending on dynamic and attractive content that adds value to their overall experience. Customer Experience the new Loyalty Program...
by Are Morch | Sep 4, 2017 | Hotels
Today Hoteliers is looking for new ways to engage the Hotel Social Media Fans. We see this process as going through a Hotel Content Funnel. It requires research, data, information, technology, proper resources, dedicated budgets, Social Task team, time, content and a...
by Are Morch | Aug 28, 2017 | Hotels
Hotel Housekeeping represents the heart of the Hotel. But in a Social Media setting, this has become the trade that has been forgotten. Working myself in Housekeeping management at one point this is trade is dear and close to my heart. Housekeepers play a critical...
