by Are Morch | Sep 4, 2017 | Hotels
Today Hoteliers is looking for new ways to engage the Hotel Social Media Fans. We see this process as going through a Hotel Content Funnel. It requires research, data, information, technology, proper resources, dedicated budgets, Social Task team, time, content and a...
by Are Morch | Aug 28, 2017 | Hotels
Hotel Housekeeping represents the heart of the Hotel. But in a Social Media setting, this has become the trade that has been forgotten. Working myself in Housekeeping management at one point this is trade is dear and close to my heart. Housekeepers play a critical...
by Are Morch | Aug 24, 2017 | Hotels
How do your guests book a room in your Hotel? Do they go through a third party booking site on their laptop? Do they use a mobile app? Maybe some people even still phone your reception! Even though many guests are now using technology to book rooms for the night, the...
by Are Morch | Aug 21, 2017 | Hotels
Did you know that when it comes to Social Media content metrics, there are hundreds your Hotel could be analyzing? But the real question is, do you know where to find them and are they all necessary for your Hotel? The effect of Social Media and user-generated content...
by Are Morch | Aug 18, 2017 | Hotels
“This article was written by Jordan Hollander, Co-Founder of Hotel Tech Report” Yesterday alone our guests uploaded 144k hours of content to YouTube and 350M photos to Facebook (and 70M to Instagram). They contributed 165k reviews on TripAdvisor and...
