by Are Morch | Nov 15, 2017 | Consulting
Hotels are scrambling to anticipate travelers’ future needs, and while no one has a crystal ball, some changes already taking effect can help us get a glimpse of what’s to come. Some of the patterns are already there for us to see. Take a look at how to...
by Are Morch | Nov 13, 2017 | Hotels
How Hotels manage the period between when insight is first generated and when a concept is ready for development is the key to getting discontinuous innovation off the ground. These are crazy ideas that don’t fit the existing capabilities of the Hotel business models...
by Are Morch | Nov 6, 2017 | Community
Airbnb has transformed travel and the travel experience. And this transformation has become a real challenge for many Hotels today. Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site....
by Are Morch | Oct 31, 2017 | Hotels
Innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or business models that are...
by Are Morch | Oct 25, 2017 | Hotels
Introduction Creating a successful brand identity is important in every industry, especially the Hotel industry. Every day customers encounter different brands, and they will only choose the brand that appeals to them. The Hotel industry is very saturated and at...
