Hotels today have to consider how every reference point in the guest journey has the potential to impact the pillars of guest wellness: diet, exercise, sleep, air quality, light, temperature, and mental wellness.


Start offering your quests a holistic and healing lifestyle, with the most exclusive, authentic, and whole-person orientated Hotel. Guest are looking for new experiences in new alternative unique environments, specialized programs, and customized approaches that support and embrace enhanced health, happiness, and balance in their lives.

The wellbeing services, holistic treatments, alternative medicine, yoga, physical and mindfulness exercises offered should be part of your Hotel and Resorts’s full commitment to their personal needs.


Whether it’s daily yoga classes overlooking the ocean, meditation courses on the beach, yoga in nature, or even yoga while paddleboarding, your Hotels should offer fantastic and unexpected yoga holidays.


Adding spices has always been a great way to flavor food without adding calories and to increase your intake of antioxidants.

But more recently, inflammation and chronic stress have become so popular and talked about, so naturally, ways to remedy that have become popular, too.

Stress Management

The best way for your Hotel to manage stress is to learn healthy coping strategies. You can start practicing some simple techniques right away. Practice these techniques until they become habits you turn to when you feel stress.

  • Listening to music
  • Playing with a pet
  • Laughing or crying
  • Going out with a friend (shopping, movie, dining)
  • Taking a bath or shower
  • Writing, painting, or doing other creative activities


There’s growing awareness that by renewing our relationship with sleep, we can take control of our lives, live more fully, be more engaged with the world and be better equipped to meet the challenges we all face.

Today we see Hotels that offer sleep vacations with sleep experts on staff and 24-hour sleep concierge.

Hotels are doing everything in their power to ensure a good night’s sleep for their guests.

Local Health Guide

Engage Hotel staff and guests by providing local wellness guides.


After a busy day provides the guest with simple exercise routines that can be done in the Hotel room.

Start to implement simple alternatives like;

  • Group fitness classes, through an app or studio partnerships
  • In-room fitness equipment
  • Integrating fitness equipment with guests’ personal fitness trackers

IoT Rooms

Internet of Things (IoT) devices such as fitness trackers, skin sensors, cardiac monitors, and glucometers have created a thriving industry that not only puts people in control of their vital health metrics but also enables them to engage with healthcare providers in new ways.

Most of these physical devices work with mobile software apps that add additional levels of insight.


Social Media, New Media, and Smart Devices have transformed Hotel guests into people that share high pixel visual images, video, and Live experiences with their Social Community.

Hotels should provide new unique reference points that inspire experiences that utilize sound healing, visualization, scent, and are sealed with an elixir.

Community gathering

Many Hotels have found that to maintain a viable community, they need to adapt to meet the changing needs of today’s busy society.

Community gatherings provide a central location for the Hotels guests and visitors to enjoy high-quality fitness, education, arts and culture, aquatics, recreation, and social opportunities.

The Hotel Content Funnel – a dynamic process

I work on content strategies that support The Hotel Content Funnel. This is an ongoing dynamic process where data, information, and innovation will reach the relevant consumers for a given Hotel.

We are in this together!

I need to let you all know that we are in on this together.  If you need to vent, talk, cry, or just have some to talk with then I am here listening. Since I am working part-time at the local Kroger, I will to the best of my ability to work it out around my schedule. But you can reach me here:Email:<
LinkedIn Profile

LinkedIn Page

Also, join us at our Facebook Group – Hotel Social Media Community

We will get through this unprecedented event together! #hotelstrong #hospitalitystrong

For any specific information on COVID-19, I recommend go to CDCWHOAHLAAAHOA, and HSMAI. Also, follow information from your local authorities.


We are starting to reopen some hotels again (Yay!!!). Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and helps us all get through this!! #hotelstrong #hospitalitystrong

About Are Morch

Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.

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