Hotels today have to consider how every reference point in the guest journey has the potential to impact the pillars of guest wellness: diet, exercise, sleep, air quality, light, temperature, and mental wellness.
Meditation
Start offering your quests a holistic and healing lifestyle, with the most exclusive, authentic, and whole-person orientated Hotel. Guest are looking for new experiences in new alternative unique environments, specialized programs, and customized approaches that support and embrace enhanced health, happiness, and balance in their lives.
The wellbeing services, holistic treatments, alternative medicine, yoga, physical and mindfulness exercises offered should be part of your Hotel and Resorts’s full commitment to their personal needs.
“I meditate so that my mind cannot complicate my life.” — Sri Chinmoy #meditation #yoga #yogaretreat pic.twitter.com/M0WSdOJCP2
— DHS Spa Hotel (@dhsspa) November 20, 2017
Yoga
Whether it’s daily yoga classes overlooking the ocean, meditation courses on the beach, yoga in nature, or even yoga while paddleboarding, your Hotels should offer fantastic and unexpected yoga holidays.
If you can’t get enough of wine after dining at The Fullerton Hotel Singapore during your stay, our complimentary Wine Yoga classes will allow you to wine and unwind! #TravelTuesday Photo credit: District One Yoga pic.twitter.com/mN60w1Sg1x
— The Fullerton Hotel (@fullertonhotels) November 28, 2017
Herbs
Adding spices has always been a great way to flavor food without adding calories and to increase your intake of antioxidants.
But more recently, inflammation and chronic stress have become so popular and talked about, so naturally, ways to remedy that have become popular, too.
Unwind after a busy weekend and give yourself time off. Drive down to Casino Hotel to relax and recharge, with an Ayurvedic massage done with medicated oils and herbs at the Tulsi Spa. #CasinoHotelKochi pic.twitter.com/BNyqDty8Hn
— CGH Earth (@CGH_Earth) November 23, 2017
Stress Management
The best way for your Hotel to manage stress is to learn healthy coping strategies. You can start practicing some simple techniques right away. Practice these techniques until they become habits you turn to when you feel stress.
- Listening to music
- Playing with a pet
- Laughing or crying
- Going out with a friend (shopping, movie, dining)
- Taking a bath or shower
- Writing, painting, or doing other creative activities
Sleep
There’s growing awareness that by renewing our relationship with sleep, we can take control of our lives, live more fully, be more engaged with the world and be better equipped to meet the challenges we all face.
Today we see Hotels that offer sleep vacations with sleep experts on staff and 24-hour sleep concierge.
Hotels are doing everything in their power to ensure a good night’s sleep for their guests.
100% merino wool #sleep mask, at our W Hotel event. Perfect combination of elegance and performance. #wellness #youarewhatyousleep pic.twitter.com/mXu2m5Vb1N
— YouAreWhatYouSleep (@besleephealthy) March 22, 2017
Local Health Guide
Engage Hotel staff and guests by providing local wellness guides.
Our guide for health-conscious travelers to enjoy the hustle and bustle of #NewYorkCity. #AnIHGHotel https://t.co/CknQLwSe76 pic.twitter.com/sN3K9bVFoF
— EVEN Hotels (@EvenHotels) November 17, 2017
Exercise
After a busy day provides the guest with simple exercise routines that can be done in the Hotel room.
Start to implement simple alternatives like;
- Group fitness classes, through an app or studio partnerships
- In-room fitness equipment
- Integrating fitness equipment with guests’ personal fitness trackers
Want to keep fit while on vacation? Learn celebrity trainer Carlos Leon’s 20-minute hotel room workout: https://t.co/4HmGAq97BU pic.twitter.com/Wa3zv8kPpI
— ForbesLife (@ForbesLife) October 28, 2017
IoT Rooms
Internet of Things (IoT) devices such as fitness trackers, skin sensors, cardiac monitors, and glucometers have created a thriving industry that not only puts people in control of their vital health metrics but also enables them to engage with healthcare providers in new ways.
Most of these physical devices work with mobile software apps that add additional levels of insight.
Marriott Guestroom Lab brings cutting-edge smart tech to your hotel room https://t.co/FvUZ2AygpB #hoteltech #Hospitality #technology #IoT pic.twitter.com/zvlX1DPrWC
— SCS Technologies Ltd (@SCSTechLtd) November 24, 2017
Sensory
Social Media, New Media, and Smart Devices have transformed Hotel guests into people that share high pixel visual images, video, and Live experiences with their Social Community.
Hotels should provide new unique reference points that inspire experiences that utilize sound healing, visualization, scent, and are sealed with an elixir.
With each room at this hotel its own symphony of scents and essential oils, the #MagnaParsSuites certainly fulfils all sensory expectations pic.twitter.com/XOwPsapbDi
— HIP Hotels (@HIP_Hotels) October 31, 2017
Community gathering
Many Hotels have found that to maintain a viable community, they need to adapt to meet the changing needs of today’s busy society.
Community gatherings provide a central location for the Hotels guests and visitors to enjoy high-quality fitness, education, arts and culture, aquatics, recreation, and social opportunities.
Did you know The Study is open to the community? This means you don’t have to be a hotel guest to hang out in this comfy gathering space ? pic.twitter.com/aaFHFF4ygs
— HotelTeatro (@HotelTeatro) August 1, 2017
The Hotel Content Funnel – a dynamic process
I work on content strategies that support The Hotel Content Funnel. This is an ongoing dynamic process where data, information, and innovation will reach the relevant consumers for a given Hotel.
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or just have some to talk with then I am here listening. Since I am working part-time at the local Kroger, I will to the best of my ability to work it out around my schedule. But you can reach me here:Email: hotelblogger@aremorch.com<
LinkedIn Profile
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
For any specific information on COVID-19, I recommend go to CDC, WHO, AHLA, AAHOA, and HSMAI. Also, follow information from your local authorities.
NOTE
We are starting to reopen some hotels again (Yay!!!). Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and helps us all get through this!! #hotelstrong #hospitalitystrong
About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.
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