by Are Morch | Jun 20, 2017 | Hotels
User experience is everything when it comes to increasing direct bookings on your Hotel website. A good user experience cuts down on booking abandonments thereby increasing your hotel’s profitability. Positive user experience comes down to website performance, ease of...
by Are Morch | Jun 14, 2017 | Hotels
Many Hotels dreads the pesky online Hotel reviews. A positive reputation is one of the most powerful marketing assets a Hotel must convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers shortcut their...
by Are Morch | Jun 12, 2017 | Hotels
Through Social Media, your hotel customers today have easy access to Social Media tools and information that amplify their voice. The question often is do Hotels take the time to listen to the ongoing conversations? It is important to understand that just because you...
by Are Morch | Jun 6, 2017 | Hotels
The Hospitality industry consists of four main sectors. These include lodging, food and beverage, recreation, and travel and tourism. It is a very competitive industry, and those businesses in it need to get maximum value for every dollar they spend on advertising....
by Are Morch | May 30, 2017 | Community
Social Media Engagement has been a challenge for Hotels when it comes to Revenue Mangement. Distribution through Social Media channels can be complex without the proper strategies in place. Revenue Management to this point have been utilized in the pricing of...
