Beyond Dance Crazes: How Hotels Can Rock TikTok Marketing

by Are Morch | Nov 13, 2024 | TikTok

(Original article: [Hotel Marketing: TikTok Isn’t Just for Dance Challenges](https://www.smartpineapple.ai/blog/hotel-marketing-tik-tok)) The original article by my friends at Smart Pineapple makes a great point: TikTok isn’t just for teens and viral...

Navigating AI in Hospitality: Addressing Common Concerns and Ethical Challenges to Elevate the Guest Experience

by Are Morch | Nov 10, 2024 | Hospitality AI, Hotel AI

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateway....

Enhancing the Hotel Guest Experience Through AI: A Strategic Approach Using the Buyer Utility Map

by Are Morch | Nov 6, 2024 | Blue Ocean Strategy, Hotel AI

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateway....

Transforming Hotels into Industry Pioneers: Leveraging AI for Strategic Growth and Innovation

by Are Morch | Oct 23, 2024 | DT_2, Hotel AI, Hotel Innovation

In the competitive landscape of the hospitality industry, the fusion of AI and human insight represents a formidable strategy for differentiation and pioneering innovation. By integrating artificial intelligence that complements and enhances human capabilities, hotels...

Unlocking Opportunities: Making Jobs Accessible to People with Disabilities

by Are Morch | Oct 16, 2024 | Accessible, Hospitality Experience

Creating inclusive workplaces isn’t just a legal obligation; it’s a moral imperative and an intelligent business strategy. It enriches your organization with diverse perspectives and talents, fostering innovation and growth. Employers must take deliberate...