by Are Morch | Feb 23, 2022 | Digital Transformation
Digital transformation is ongoing all around us. Often called Industry 4.0 (or the fourth industrial revolution), the speed of change being caused by technology has almost been frightening – particularly through the last decade. As the boundaries between the real...
by Are Morch | Feb 20, 2022 | Hotel Experience
Are you struggling with attracting more guests to your hotel and delivering a remarkable experience in the present? Hotel guest experience used to encompass every aspect of a brand’s offerings; the quality of customer service and care, of course, but also advertising,...
by Are Morch | Feb 17, 2022 | Sustainable Hospitality
These days, more people are starting to think about how they can live sustainable and eco-friendly lives so they can help our planet thrive. If you are starting a hospitality business, it is a good idea to think about how you can tap into the mind frame as doing so...
by Are Morch | Feb 12, 2022 | Hospitality Website
Hospitality businesses all over the world are transitioning online due to global digitization. If you want your hospitality brand to sell high, you need a website that addresses the demands of your online target market. This requires that your website stays fresh,...
by Are Morch | Feb 10, 2022 | Digital Transformation
Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make your hotel stand out in the marketplace to have a good view...