by Are Morch | Feb 22, 2012 | Community
Why Relationship Marketing? At the core of relationship marketing exchanges, that is profitable to parties involved in the exchange. The concept of exchanges as it applies to relationship marketing can be viewed from either a transaction cost analysis approach or a...
by Are Morch | Jan 17, 2012 | Community
It is no doubt that Social Media is starting to make an impact on the Hotel Family. Surveys and studies were done show that the way the guest now engages with Hotels has dramatically changed with Social Media. Social Engagement has now become an important element in...
