by Are Morch | Jan 27, 2014 | Consulting
Some Instagram Facts 150 Million monthly activities 60%+ Users outside US 16 Billion photos shared 1.2 Billion Likes Daily 55 Million Photos Daily 7 Helpful Tips for Hotel One Snap Instagram Instagram is a fun and quirky way to share fun Hotel activities with...
by Are Morch | Jan 14, 2014 | Consulting
Twitter Your Hotels Customer Service Channel I had some friends in my Network that recently raised some concerns about their Hotel Experience. My friends shared similar stories where the Hotel has missed out on some great opportunities to regain themselves. Learn how...
by Are Morch | Oct 8, 2013 | Consulting
With Hotel Collaboration Projects my goals are to seek out partners that add unique value to Social Network Reference Points for Hotels. The ability to track and monitor Customer Patterns is for me a key factor to achieve Social Media success for Hotels. My friends at...
by Are Morch | Sep 8, 2013 | Consulting
What is really Social Media Relationships? I have previously talked about the paradigm shift Relationship Marketing Strategies can provide for Hotel Bookings. Many Hotels has thousands of followers, friends, likes, connections or +1’s. But this is not equal to having...
by Are Morch | Aug 25, 2013 | Consulting
Engaging with customers through social media presents a wealth of opportunities to grow your hospitality business, create opportunities and enhance reputation. It can, however, also be a minefield for reputational mishaps and poor outcomes. The key is to put in place...
by Are Morch | Jun 28, 2013 | Consulting
When hotels sign rate parity deals with online travel agencies (OTAs), they agree not to advertise the same room as the deals site for less (including on their website). As a result, many customers assume they will always get a better deal if they book through sites...
