by Are Morch | Oct 26, 2026 | Hotel AI Strategy, Hotel Operations
Peak season is almost here, and most hotels are bracing to survive it. I want to offer a different way to think about the weeks ahead, because the holiday rush is about to hand your hotel something far more valuable than a strong revenue month. It is about to show...
by Are Morch | Oct 20, 2026 | Hotel AI Strategy, Hotel Operations
I want to start with something I believe most of the AI conversation in our industry gets completely wrong about hotels. Hotels do not adopt AI because everyone else seems to be doing it. The crowd has never been a reason that moves a good operator. They do not adopt...
by Are Morch | Feb 27, 2023 | Artificial Intelligence, Hotel Operations
Artificial intelligence has greatly developed in the past years. As such, it’s influenced different industries. It’s used in different industries to optimize tasks, streamline processes, and maximize profits. The hotel industry is no exception. Many hotel...
