How To Improve The Hotel Content Funnel The Ultimate Guide

Content plays a critical role for Hotels today. Today’s modern traveler research content that fits into their journey. Hotels are now depending on a dynamic and attractive content that add value to their overall experience.

Customer Experience the new Loyalty Program alternative

We see more and more brands today that has discovered that Customer Experience is the real key driver of how content will impact their Social Media success or backslash.

From initial awareness of who you are, through to the ongoing relationship you develop, you need to be clear about where and how your Hotels content should impact customers.

We know that customers today seek experiences that are better and faster, and it’s up to Hotels to deliver this without jeopardizing their integrity.

Customers will abandon your Hotel in an instant if you fail to meet their heightened expectations for service and delivery.

Building relationships

As result of Social Media customers now have access to an abundance of information about your Hotel with just a few clicks.

We also know that customers today want a deeper relationship with Hotels, one that goes far beyond the booking experience.

Content management helps Hotels build a new unique relationship with customers at all reference point in their journey.

The Hotel Content Funnel

Make no mistake about it. There’s a lot of value in having a content funnel. It will guide Hotels in setting customer expectations and determine the type of content to create, as well as the amount and types of resources that you’re going to devote to content.

Today’s customers hate to be sold to – but they LOVE to buy!

This is one key reason today that with Social Media Hotels must know how to reverse engineer their goals.

“Where do I want to take my dream customers, and serve them at the highest level?”

With questions like this your Hotel can look at primary outcomes from Social Media like;

  • Brand awareness
  • Community engagement
  • Content distribution
  • Sales / Lead generation
  • Customer support
  • Amplification
  • Retention

My gift to your Hotel

I have put together a comprehensive Hotel Content Funnel Playbook, and I am now giving it away for FREE!

Here are some excerpts from the Playbook.

The Hotel Content Funnel

The Hotel Content Funnel

The Hotel Content Funnel

The Hotel Content Funnel

The Hotel Content Funnel

The Hotel Content Funnel

The Hotel Content Funnel

“FREE Hotel Content Funnel Playbook!”

For the full download of your Hotels FREE Playbook: The Hotel Content Playbook.

If you want to learn how I can help contact me here. I will be your guide through the Hotel Funnel.

Learn how to nurture your influencers and the Community.


If your Hotel needs help with Social Media and building engaging communities then learn more about my Social Media Consulting servies!

Interested in share your story then shoot me an email 🙂

This is the moment where you finally can make an impact on new and renewing customers. Learn how you can start to make a new shift today below here.

Surprise and delight are what makes dreams come true.

“A new journey begins!”

Social Media Business Map

If your Hotel is ready for a new journey then Sign Up Now!

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Need help with your Hotels Social Media Strategies? Continue to read and I tell you how you can access Free Social Media Checklists for Hotels and get help start building highly targeted Communities.

Have an awesome and successful day!

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Social Media Consulting for Hotels

Social Media will open the doors to Social Communities by allowing guest to tell your Hotel story. Learn how a Social Media Consultant for Hotels build will help build your Storyboard and make your Hotels Content stand out.

Need help with your Hotels Social Media tasks? Hire a Hotel Social Media Consultant to help you: Click Here

*NEW* Let’s make the Hotel Social Media tasks easier for your Hotel Today! *BONUS* Start with a FREE Social Media Audit for your Hotel. And get on your way to building a highly target Social Media Community with exclusive Free Social Media Checklists.

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About the author

Are Morch is the founder and owner of Are Morch – Hotel Blogger & Social Media Consultant. Get more from Are on Facebook | Twitter | Google Plus | LinkedIn | Pinterest | Instagram