Content plays a critical role for Hotels today. Today’s modern traveler research content that fits into their journey. Hotels are now depending on a dynamic and attractive content that add value to their overall experience.
Customer Experience the new Loyalty Program alternative
We see more and more brands today that has discovered that Customer Experience is the real key driver of how content will impact their Social Media success or backslash.
From initial awareness of who you are, through to the ongoing relationship you develop, you need to be clear about where and how your Hotels content should impact customers.
We know that customers today seek experiences that are better and faster, and it’s up to Hotels to deliver this without jeopardizing their integrity.
Customers will abandon your Hotel in an instant if you fail to meet their heightened expectations for service and delivery.
As result of Social Media customers now have access to an abundance of information about your Hotel with just a few clicks.
We also know that customers today want a deeper relationship with Hotels, one that goes far beyond the booking experience.
Content management helps Hotels build a new unique relationship with customers at all reference point in their journey.
The Hotel Content Funnel
Make no mistake about it. There’s a lot of value in having a content funnel. It will guide Hotels in setting customer expectations and determine the type of content to create, as well as the amount and types of resources that you’re going to devote to content.
Today’s customers hate to be sold to – but they LOVE to buy!
This is one key reason today that with Social Media Hotels must know how to reverse engineer their goals.
“Where do I want to take my dream customers, and serve them at the highest level?”
With questions like this your Hotel can look at primary outcomes from Social Media like;
- Brand awareness
- Community engagement
- Content distribution
- Sales / Lead generation
- Customer support
My gift to your Hotel
I have put together a comprehensive Hotel Content Funnel Playbook, and I am now giving it away for FREE!
Here are some excerpts from the Playbook.
“FREE Hotel Content Funnel Playbook!”
For the full download of your Hotels FREE Playbook: The Hotel Content Playbook.
If you want to learn how I can help contact me here. I will be your guide through the Hotel Funnel.
Learn how to nurture your influencers and the Community.
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This is the moment where you finally can make an impact on new and renewing customers. Learn how you can start to make a new shift today below here.
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Social Media Consulting for Hotels
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