by Are Morch | Jun 17, 2026 | Hotel AI Strategy
I want to say something out loud that many people in hospitality feel but rarely articulate clearly, partly because it sounds too dramatic for an industry built on calm confidence, operational stability, and a belief that good service will always speak for itself. AI...
by Are Morch | May 6, 2026 | AI for Hotels, Hotel AI Strategy
I have been in enough hotel boardrooms, executive meetings, and late-night strategy calls to know that when a new technology enters the conversation, the industry’s first instinct is to ask how to control it. The question comes wrapped in familiar language. Do we need...
by Are Morch | Mar 1, 2026 | Hospitality AI, Hotel AI
The hotels that will win the next decade won’t be the ones that adopt AI fastest. They’ll be the ones that align the deepest. Because here’s what few leaders want to admit: AI doesn’t fix broken workflows. It exposes them. It’s not a patch, it’s a mirror. And what it...
by Are Morch | May 18, 2025 | Hotel AI, Hotel Events
🎯 The Core Challenge: “Overwhelmed, Underbooked, and Underdifferentiated” Independent, boutique, and luxury hotels are sitting on a goldmine of event potential—yet often struggle to activate it. Here’s why: Overwhelmed by logistics: The operational...
by Are Morch | Nov 10, 2024 | Hospitality AI, Hotel AI
This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateway....
