by Are Morch | Jun 9, 2021 | Visual Marketing
Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however, isn’t limited to language. We are deeply visual creatures, and when we’re about to...
by Are Morch | Feb 23, 2021 | Social Media Marketing
You’ve heard of TikTok. But have you thought about using it for your hotel marketing? It’s time to take TikTok seriously. The single-most downloaded app of 2020 (excluding games) is taking the social media market by storm. Initially almost exclusively the domain...
by Are Morch | Nov 12, 2020 | Hotel Marketing
Running a hotel offers constant challenges. In competitive markets, you’re competing with your neighbors for bookings, and maintaining a building as well as the standards your users expect requires constant intervention. Fortunately, once you’ve got your marketing...
by Are Morch | Oct 11, 2020 | Digital Marketing
The coronavirus (COVID-19) is forcing hotels to rethink their digital marketing strategies. Travel bans, social distancing, mental challenges, newly imposed health requirements are now forcing us all to look at digital marketing from a new perspective. Hotels that can...
by Are Morch | Nov 20, 2019 | Hotels
The hospitality business has always been a competitive one. Now, with the arrival of platforms like Airbnb; hotels, lodges and guesthouses alike will have to up their game even further to stand out. Whether your establishment caters for 5 or 500 guests, we take a look...