by Are Morch | May 3, 2026 | AI for Hotels
Introduction: The Real Problem Is Not AI Every week I speak with boutique hotel owners and general managers who say the same thing in slightly different ways, and it always comes back to one simple reality that feels bigger than it actually is. We know AI is coming....
by Are Morch | Feb 27, 2023 | Artificial Intelligence, Hotel Operations
Artificial intelligence has greatly developed in the past years. As such, it’s influenced different industries. It’s used in different industries to optimize tasks, streamline processes, and maximize profits. The hotel industry is no exception. Many hotel...
