by Are Morch | Apr 14, 2026 | Hotel AI
It Is About Accepting That the Guest Journey Has Quietly Moved Without You Most hotel leaders will look back at 2026 and realize it was the year the rules changed without an announcement. There will be no single launch moment. No dramatic platform reveals that forces...
by Are Morch | Jan 7, 2026 | Blue Ocean Strategy, Hotel AI
Introduction: Why This Moment Matters Hospitality has always been about experiences. A smile at check-in. A story shared at the lobby bar. A room that feels just right after a long flight. But in 2025, experience isn’t just about service anymore; it’s about strategy....
by Are Morch | May 3, 2024 | Hotel Revenue Management
Do you feel that a hotel that gets the maximum number of guests is profitable? If so, you’re on the wrong track. Hotel and resort businesses become more profitable when they earn more revenue regularly. You can do the same for your hotel by setting the right revenue...
by Are Morch | Feb 22, 2024 | Contactless Payments, Hospitality
Staying ahead means embracing innovation—and nowhere is this more evident than within the hospitality industry. According to McKinsey’s 2023 Digital Payments Consumer Survey, over 90% of consumers report utilizing contactless payment within the past year—this metric...
by Are Morch | Feb 19, 2024 | Hotel, Hotel Kitchen
Designing an efficient hotel kitchen is crucial for ensuring high-quality service to guests while maintaining cost-effectiveness and operational efficiency. This guide will walk you through the essential steps to create a kitchen that meets the demands of a busy hotel...
