by Are Morch | Apr 16, 2026 | AI Compass, AI Navigation, Hotel AI
There is a quiet crisis spreading through the hospitality industry, and it does not announce itself loudly or arrive with a warning. It shows up instead in the widening distance between what leadership believes AI should be doing for their teams and what is actually...
by Are Morch | Nov 19, 2023 | Digital Disruption, Hotel
Have you ever booked a hotel room without glancing at reviews? The chances are slim. According to a Bloc study, a whopping 93% of individuals peruse reviews before committing to a hotel reservation. The hotel industry, propelled by the surge in digital technology,...
by Are Morch | Aug 23, 2023 | Bahamas, Hotels
As the gentle caress of turquoise waves plays a soothing melody upon pristine white sand beaches, the Bahamas emerges as a tropical haven that beckons travelers from around the globe. Beyond its postcard-worthy beauty, this archipelago is a tapestry woven with vibrant...
by Are Morch | Oct 13, 2022 | Digital Marketing
If you’re reading this, there’s probably one thing on your mind: how to increase your hotel’s revenue and bookings through digital marketing. Luckily, taking advantage of several SEO white-label reseller companies, optimizing content and websites,...
by Are Morch | May 31, 2022 | Digital Transformation, DT_1
This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways. PERSPECTIVE “To me hospitality and digital...
