by Are Morch | May 17, 2022 | Hotel Marketing
When you think of the perfect target audience in the hospitality industry, what comes to mind? Perhaps a picture of a 30-something couple sipping margaritas in front of their luxury hotel on the beach? While it’s certainly great to market towards young professionals...
by Are Morch | Oct 10, 2021 | Hotels Post-pandemic
The hotel business is becoming more competitive by the day, driven by the rising need for accommodation at popular travel destinations, but also prompted by the pandemic. The COVID-19 pandemic in particular has brought a lot of uncertainty to the hospitality industry...
by Are Morch | Aug 31, 2021 | Digital Transformation
The digital transformation process will have a dramatic impact on the employee and customer experience. Several reports and studies indicate that somewhere between 90 – 97 percentages of leaders told that COVID-19 has sped up their digital transformation. What is...
by Are Morch | Mar 25, 2021 | New York
Are you looking for some ideas on how to starting from fresh in New York? They say that change is as good as rest. Starting over your life signifies an end to a phase and gives you a clean slate to be better and to claim better opportunities going forward. Deciding to...
by Are Morch | Jan 12, 2021 | Hotels
The last year has been turbulent for us all, and especially the hotel industry. The COVID-19 pandemic has shaken up our way of life, forcing many into some form of isolation, and having a devastating economic impact on businesses and private citizens alike. Between...