by Are Morch | Jan 2, 2017 | Hotels
Why Hotels Need an Effective Inbound Marketing Strategy in 2017 Inbound Marketing is the “radar” of the Hotel and involves absorbing information like customer research, competitive intelligence, industry analysis, trends, economic signals and competitive...
by Are Morch | Jul 6, 2015 | Hotels
Is there room in today’s competitive market for Hotels to be unconventional? Micheal Levie and citizenM think so. A collection of innovative concepts, citizenM a hotel that is driven by one desire: to create affordable luxury for the people. By “the...
by Are Morch | Mar 18, 2015 | Travel
How Cross-Promotion Can Help Improve a Travel Business Cross-promotion refers to a marketing tool that can be used by businesses with related products. Any time that customers of a particular product or service are being targeted with advertisements of related...
by Are Morch | Feb 26, 2015 | Hotels
Seasonal is most likely one of your most dreaded words as a hotel marketer. Slow seasons mean finding inventive ways to re-frame an offering or get it in front of new audiences, which can be creatively draining and leave you wondering whether your efforts will pay...