by Are Morch | Aug 31, 2026 | Hotel AI Strategy
The transaction moved into the conversation this week. Here is what that means for a hotel that was not invited, and what to do about it. Something happened this week that I have been expecting for a while, and it still landed with more weight than I anticipated. On...
by Are Morch | Oct 1, 2017 | Hotels
The online travel industry has had rapid growth in the last few years. With every industry shifting their focus to the online space, online travel agencies (OTAs) were bound to grow. Hotel and resort bookings are among their largest market shares. Adapt and model OTAs...
by Are Morch | Feb 28, 2014 | Hotels
How Hotels can use Social Media to battle the OTA Challenge OTA – Online Travel Agencies Traditionally, the principal source of income of OTA’s is commissions paid for bookings of hotels. A fixed percentage also receive a large variety of bonuses, benefits, and...
