by Are Morch | Jun 26, 2014 | Hotels
Reputation Management: How Social Media stirs up your Hotels Reviews Cornell’s study The Impact of Social Media on Lodging Performance verifies that reviews has high impact on booking decisions. New data shows that reviews can be utilized to identify new possibilities...
by Are Morch | Nov 13, 2013 | Hotels
We know that the Hotel Customer Experience today starts Online, and in many ways is influenced by your Hotels customers Social Network activities. Still some of the key challenges today is; Why don’t we see increased booking conversions? How can we increase occupancy...
by Are Morch | Nov 4, 2013 | Hotels
Getting by with a low marketing budget in the hotel industry is a tricky business. It’s even harder still for independent properties when search keywords are already taken by larger hotel brands or OTAs in the area. So what can you do to keep up and stave off the...
by Are Morch | Aug 25, 2013 | Consulting
Engaging with customers through social media presents a wealth of opportunities to grow your hospitality business, create opportunities and enhance reputation. It can, however, also be a minefield for reputational mishaps and poor outcomes. The key is to put in place...
by Are Morch | Aug 19, 2013 | Community
These days, when people have something to say about your hotel, they’re probably not going to fill out a comment card and drop it in the lobby suggestion box. Instead, they’re going to take to social media and tell the world what you did right or wrong during their...
