3 Timeless Hospitality Trends Gets Sticky With Social Media
My friends at Monscierge has provided me with their annual Guest Experience Management (GEM) report. And I provide my perspective of the tidbits there.
Some of the findings from the survey indicate that:
73% of hotel guests want local recommendations.
Top 5 most commonly asked questions at the front desk:
1. Hotel Information
2. Recommendations
3. Directions
4. Internet/WiFi
5. Flight Info Boarding Pass
These findings focus on 3 Timeless Hospitality trends;
1. Localizing The Guest Experience
Hotels should recommend local, unique, authentic dining and travel experience for travelers that want to know where to locals go.
Going local is a new mantra, and it provides good karma for the Hotel to be up to speed on local happenings.
Google+ Local add the collaboration element into the Social Media mix. Google+ Local helps users discover and share places. The integration of Zagat’s expressive 30-point scoring system gives you a detailed insight into businesses before you visit, and Zagat summaries of user reviews help you decide where you want to go.
- Get local recommendations based on your circles, your past reviews, and your location
- Publish reviews and photos of your favorite local places
- Read review summaries from your network
- View the local Google+ page for a business to see reviews, photos, and other useful information
2. Positioning The Hotel Lobby As A Hub
Have your Hotel created a lobby that Hum like Starbucks? Are Hotels today catching the wants & needs of the Social Media Traveler?
When I travel and collaborate with both Hoteliers and Social Media marketers, they all voice one thing they would like to see in a Hotel. And that is the Hotel Hub for Collaboration. This can be a common ground that fit the road warrior, traveling mom, freelance, business persona, social media authority, celebrity, etc. The best of Networking is to meet people face to face and chat with them in a relaxing atmosphere.
WiFi service needs to offer free in the Hotel Hub. Creative Hotels will showcase local artists, events, etc. here.
This is the future of the extended guest experience, where Hotels attract travelers and locals to a functional and dynamic center of collaboration.
3. Creating A Conscious Culture
Providing a unique guest experience require a little pizzazz. Bowling Alleys, movie theaters and mini-golf is already part of the extra finesse.
Next on the list is iPads, Flip Camera, Wii, Touch Screens, Hosting Stations, Google Hangouts, Event & Tweetups.
Why do Hotels want to collaborate with the guest at this level?
It is all about adding an emotional connection with your guests. Instead of the loyal guest, we know to introduce you to the loyal fan.
Social Media today is very dynamic, and the guest is expecting an ever-changing experience above and beyond. Hotels are also about developing a new trusted relationship with customers.
The primary focus should always be to deliver remarkable customer experience at the Hotel. Social Media is an extended tool that helps you add value to new and existing Hotel reference points.
With courtesy from my friends at Monscierge you can view the entire Guest Experience Management (GEM) report here.
*Invite* Hotel Networking – Collaborate & Network with Hotel and Hospitality Professionals on Google+
Monscierge
Monscierge is an international interactive software company that helps hotels connect today’s savvy traveler to the trusted local recommendations they seek on-site and on-the-go. From the lobby to phone to tablet and beyond, Monscierge has created a truly holistic system of elegant connections. Simply put, we empower hospitality professionals to better connect with their guests and stay ahead of the technology curve.
Follow @Monscierge on Twitter
(Images Courtesy by Monscierge)
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About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
