SEO is one of the hottest buzzwords in business marketing for a reason. By implementing an SEO marketing strategy, you can drive more traffic to your website, build a stronger brand, and gain more questions.
The question is, why are over half of the North American businesses still failing to develop an SEO marketing strategy? Chances are, they don’t think that they have the time or knowledge to do so.
The reality is that SEO marketing isn’t rocket science. More importantly, the cost of developing an SEO marketing strategy is practically guaranteed to yield a high ROI, making it well worth your while.
Ready to get started? Keep reading for three tips that will help you embrace SEO optimization.
1. Revamp Your Website
First, let’s talk about a little something called technical SEO. Technical SEO refers to the actual functioning of your website and without it, you may struggle to improve your search engine ranking.
Before you break out in a sweat, we’re not asking you to rebuild a brand-new website. Instead, work with some web experts to calibrate your current website for modern-day internet users. You need a fast response time, an intuitive layout, and mobile readiness.
2. Get Rolling On SEO-Based Content
Once your website is up to major search engine standards, it’s time to start adding on the SEO marketing content. This is where another important buzzword comes in: keywords.
A strong SEO campaign revolves heavily around keywords. Keywords are words or phrases that internet users search for regularly. By targeting these keywords in things like listings and blog posts, you rank better on search engines and pop up in frequent searches.
Not sure how to figure out which keywords are best? Learn more about partnering up with SEO services for the best results.
3. Build Up an Arsenal of Guest Posts
Now, let’s talk about the final element of a strong SEO campaign: guest posts. Guest posts are articles or blog posts that get published on a third-party website, as opposed to your own. How does this help you?
When you write or commission a guest post, the goal is to tackle another high-search subject, this time providing a relevant and seamless link to your website. This increases the traffic to your website while lending a new layer of legitimacy to your brand.
Just imagine: someone searches for a subject, finds a trustworthy article answering their questions, and gets sent to your business. There’s a good chance that they’ll become a new customer–and if not, you’ve still boosted your SEO.
Don’t Neglect an SEO Marketing Strategy in 2022
As a business owner, you’ve probably heard the term “SEO” thrown around a lot. Now is the time to build an SEO marketing strategy of your own. Use these three tips to get started right away.
Marketing your hotel is a never-ending process. From developing new partnerships to maintaining a strong advertising campaign, you’ve got a lot on your hands. Take a look around for more tips that will make your hotel marketing better and easier in 2022.
Tip: Perfecting your hotel’s technical SEO will become the new way we optimize and improve SEO.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
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Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels
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About Are Morch
Are Morch assists hotels in increasing their direct bookings through innovative digital transformation solutions, while avoiding competition with online travel agencies.
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