Building an impactful brand that sticks to memory goes beyond just a name or logo. It’s like building a home made up of different components, all coming together to form that picturesque entity. Creating an impactful and memorable brand identity is a carefully thought-out strategy that requires creativity, an in-depth understanding of your target audience, and consistency with your brand messaging. It’s about being unique and standing out, telling a story that people can relate to and remember.
Building a memorable brand in New York takes time, and below are practical tips to get it underway.
1. Know Your Audience
The first step to creating an impactful brand identity is to have an in-depth understanding of your target audience. Who are you selling to? What is their typical life like? What problems do they face daily? What words or terms would you often find them using? What are their interests? And why should they care about your product?
Answers to these questions will enable you to connect with them on a deeper level. As a result, you become a brand that resonates with their life, an entity they can relate with.
2. Use Storytelling
Let’s face it; most New Yorkers encounter myriads of brands daily. So how do they choose which to go for when many sell the same product of similar quality? The answer? Emotive storytelling!
You want to have a brand story that defines your purpose and compels your audience to become a part of it. It goes beyond a tagline or saying, “buy this high-quality watch.” It’s about creating an emotional attachment between your audience and your brand, triggering memories, and making them feel better about your product in their lives. More often than not, you would need help from a creative agency New York, especially if you’re not particularly great with words and storytelling.
Other times, you can draw from your company’s humble beginnings to create a brand story. This strategy has made many brands famous.
3. Choose A Brand Name That Sticks
When trying to create a memorable brand identity, the last thing you want to do is choose a complicated name. Instead, go for one that’s easy to spell and pronounce, something catchy that will be unforgettable once encountered.
If your brand is specific to a location, you may add it to your brand name—for example, Justice Legal NYC, for a law firm in New York.
Pro tip: Always check whether the domain name for your chosen brand name is available before finalizing. Also, consider using a translator to ensure the word doesn’t mean something offensive in another language.
4. Be Creative With Your Logo Design
Logo design goes beyond just a graphic representation of whatever you think of. An impactful and memorable logo is the best graphic representation of that concept. This means that an alphabet can be your logo, but the font, color palette, and typography are what make it impactful. Think of McDonald’s and imagine if a regular M will be that memorable. The answer is “very unlikely.” Here again, is another point where you may require the genius of a creative agency in New York.
Wrapping It Up
The above four tips can help you create a powerful brand identity that will stick in people’s minds forever. Stay consistent with your brand identity, tell a compelling story, and connect deeply with your target audience. Big brands like Apple have been able to establish themselves globally with these strategies. You could, too.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
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Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels
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About Are Morch
Are Morch is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world!
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