As a Hotel, you are likely always looking for ways to increase your direct bookings, as opposed to bookings made for your Hotel but on another site. One of the best ways to get more direct bookings is to advertise the unique features of your hotel and use those features to get people in. Your Hotel restaurant can be a great way to get people to book your hotel, so you need to consider how to promote a restaurant. Read on for five fun restaurant promotion ideas to increase hotel bookings.
1. Give a Discount or Offer Something for Free
One of the best ways to get people into your restaurant is to offer something cheaper or for free. Consider offering free drinks, happy hour, or a 2-for-1 discount. People love to get a good deal, and if they see your restaurant as a good value, they will see the hotel as a good value as well. Make sure you advertise these special deals so that people will know about them.
2. Weekend Promotions
People will often make a last-minute decision to stay at a hotel over the weekend. These decisions are even more likely if you can get people into your hotel over the weekend. Hotels like the Beach Republic offer a Sunday brunch to help bring in guests on the weekend. Their promotion starts around lunch and goes into the evening with exotic foods, incredible drinks, and a DJ to keep the party going. Promotions like this encourage guests to stay at your restaurant for a longer period of time and can encourage them to book a room for the night.
3. Social Media
Social Media is a great way to get people into your restaurant, and thus your Hotel. Spend some time creating detailed profiles on one or two sites that are popular with your targeted demographic. Invest in advertising to get people to follow your site. Keep your Social Media posts exciting with pictures of signature dishes and drinks and information about promotions. You can even run promotions on your Social Media sites, such as inviting people to like and share your posts for a chance to win free meals and drinks. As people interact with your restaurant and Hotel, they will be more likely to book rooms.
4. Theme Nights
Theme nights are another great way to get people into your hotel’s restaurant. Host theme nights based around different decades or karaoke, try to get into a well-known local band or DJ or set up a trivia night. Anything you can do to make your restaurant exciting will get people in the door. Once people see your restaurant as a fun and lively place, those impressions will transfer to your Hotel and you will see an increase in direct booking.
5. Bonuses for People Who Book
It pays to be direct. If you want people to book your Hotel, give them an offer at your restaurant with a booking. You can offer free drinks for shorter stays and free breakfast or dinner with longer stays. By offering people dinner and a room for one price, you can entice guests who are looking to make a quick getaway.
A great restaurant promotion plan is a key way to get people into your Hotel’s restaurant and book rooms at your hotel. As your restaurant’s popularity grows, both local guests and tourists will find their way to your hotel. Keep promoting your restaurant and keep treating it as a unique and exciting place, and the guests will keep coming in.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing, and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel needs help to put it all together then make sure to let us know.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or just have some to talk with then I am here listening. Since I am working part-time at the local Kroger, I will to the best of my ability to work it out around my schedule.
But you can reach me here:
Email: hotelblogger@aremorch.com
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
For any specific information on COVID-19, I recommend go to CDC, WHO, AHLA, AAHOA, and HSMAI. Also, follow information from your local authorities.
NOTE
We are starting to reopen some hotels again (Yay!!!). Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and helps us all get through this!! #hotelstrong #hospitalitystrong
About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert that specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.
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