Today Hoteliers is looking for new ways to engage the Hotel Social Media Fans.
We see this process as going through a Hotel Content Funnel. It requires research, data, information, technology, proper resources, dedicated budgets, Social Task team, time, content and a strategy that ties this together with existing Hotel marketing strategies.
This article is posted with permission from SiteMinder. The content is based on data and research from SiteMinder’s Social Playbook: 50 reasons (and tactics) for engaging with your Hotel’s Social Media fans.
A world of options
For many travelers, picking where to go on their next trip can be just as exciting as getting there. Today’s travel shoppers are more attuned to the plethora of choices than ever.
Inundated by Social Media, they realize that there are nearly endless possibilities when it comes to choosing a destination and planning a trip.
The path to booking – a new journey
Today the path to booking is not as predictable as in being in the past. And one huge challenge today is to catch the customer’s attention.
Before the Internet and Social Media Hotel Marketing was somewhat a predictable art. Surveys, Focus Forums, and Guest Satisfaction Indexes gave Hotels in most cases the tools they needed to make proper decisions and adjustments.
A given Hotel Marketing campaign had up until 20 minutes to capture the consumer’s attention. Today the consumer is bombarded with information through a multitude of devices. And the attention time has shrunk dramatically.
Today Hotels only have 8 seconds to capture the consumer’s attention.
Leading factors impacting booking decisions
As travelers move through the Hotel Content funnel, they count on different resources for ideas and suggestions on where to go. But when it comes to making a final decision, there is critical information that plays an influential role in travel shoppers.
In The Ultimate Social Media Content Guide for Hotels, I took Hotels through some of the primary roadblocks with Content Creation.
With help of the data and research from SiteMinder’s Social Playbook this get tied into to a bigger picture.
50 Reasons (and tactics) for engaging your Hotels Social Media Fans [PLAYBOOK]
Social Media has changed the way the hotel industry connects, engages, and communicates.
It’s an essential tool in so many aspects of our everyday lives, and social channels play a crucial role in the research of holiday destinations, as travelers search for everything — including a great place to stay.
For the full download of the Social Media Playbook: SiteMinder’s Social Playbook.
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Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
Credits
As the leading cloud platform for Hotels, SiteMinder empowers Hotels to attract, reach and convert guests across the globe. They serve Hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
