Marketing a Luxury Hotel is an adventure that can allow you to connect with potential guests all over the world. To have success in that endeavor, your business must employ marketing strategies that are specifically designed for luxury Hotels. The competition likely already is, and you want to stay ahead of them.
1. Find Your Niche
In addition to specifically using a luxury Hotel marketing strategy, you can also find a niche. For example, you may own a boutique hotel, or your property might have a theme to it. Make sure to market toward that niche.
People who are looking for a Hotel with those angles will likely look for your Hotels such as yours. Implementing search engine optimization strategies that include keywords associated with the niche or theme is also pivotal in attracting the right audiences.
2. Maintain the Luxury
When you’re involved in resort marketing international endeavors, you may want to offer discounts. However, consider how discounts can hurt the perception that you want for your Hotel.
If you are constantly offering discounts to first-time travelers, they may wonder why your property is listed as a luxury Hotel. In other words, they might think that you’re just using the label but that the Hotel is not a luxury destination at all.
3. Develop Rewards Programs
One way to infuse even more luxury into your establishment is to offer rewards programs. Providing a rewards program may share some similar features with offering discounts, but the wording of it isn’t the same. When it comes to marketing for resorts, a rewards program sounds more sophisticated.
It allows people to know that they will have to spend money at the resort but that they can reap the benefits of doing so. For example, you may want to offer a reduction in spa services after people have stayed at the hotel several times.
4. Showcase the Luxury Services
It’s not enough to just say that you have a luxury Hotel or luxury villas. You also must advertise those specific services. For example, you may have a spa as part of your Hotel, or you might have a wine cellar where guests can do tastings.
Bring these elements to the forefront of your advertising campaign. You might be able to advertise yourself as a luxury hotel and spa and make your guest a promoter of your brand.
5. Choose Stunning Photos
Imagine what you do when you check out Hotels to book. You probably don’t solely base your decision on the description listed on the website. Instead, you take a good look at the pictures to get a stronger sense of what the hotel is like.
If you haven’t hired a professional photographer to capture images of your luxury Hotel, now is the time to do so. You may also want to consider hiring a videographer. While you don’t want your website crammed with videos, causing it to slow down, you can give interested parties a more interactive look at what they are booking.
6. Optimize Your Website for Mobile Devices
When people think of luxury Hotels, they also envision modern facilities that are up-to-date with technological advances. Now, consider how people access information. Many of them use their mobile devices to pull up websites. However, if your website isn’t optimized for mobile devices, individuals could have trouble scrolling through your pages.
In addition to changing your website so that visitors can easily access it on their phones, you should also look into developing an app. An app allows you to connect with potential guests in a fast and efficient way. You can add features to your app to allow interested parties to book a room without any hassle.
Vacations are a time when people like to relax and unwind; therefore, many of these individuals choose luxury Hotels. As a result, you need to stay far ahead of your competitors in terms of marketing so that you can have a more profitable experience.
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About Are Morch
Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert that specializes in creating effective digital customer experience offer for hotels while growing and scale customer acquisition and revenue.