Hospitality businesses all over the world are transitioning online due to global digitization. If you want your hospitality brand to sell high, you need a website that addresses the demands of your online target market.
This requires that your website stays fresh, updated, and has the relevant information regarding your brand. However, a lot is needed to ensure you redesign your website the right way and make it appealing to your target online market. In this article, you will learn the 6 simple yet essential tips you can use to redesign your hospitality website.
1. Your Goals and Public Personas Come First
This is basically the first step you want to take in redesigning your website. Your public persona tells more about you to your online market. According to West Palm Beach Web Design, the clearer your persona is, the easier it is for you to communicate your brand to your market.
Similarly, well-defined goals will make better decisions regarding the redesigning process. Also, as you start realizing success from your hospitality brand, your goals will be the compass you need to measure the success and make any necessary adjustments.
2. Allocate Sufficient Time
The time you are likely to spend redesigning your website depends on several factors. However, the most notable factors are determined by whether you just need to make minor improvements on its outlook, or you are doing everything from scratch.
If the latter is the case, you should ensure you have budgeted sufficient time for the whole process, whether you are doing it yourself or with the help of a professional. Therefore, if you are redesigning your website yourself, you may not know how long it will take you to complete the task.
The secret to ensuring you have added a considerable percentage of extra time. This will help you relax and even have some time to make mistakes and learn from them.
3. Seek Professional Help
You can never be sure to master all the steps and the stuff needed to spice up your website, especially as a beginner. This is also true even when you have some background knowledge in UX website design from college.
The simple truth is that web redesigning is best reserved for professionals. Seeking professional help saves you much time, probably months of trying to put things together and ending up with a website that cannot survive a few months.
If you cannot get a professional, you can purchase a HubSpot template or WordPress. Either of these will help you redesign your website at a much lower cost and probably within a short period. Furthermore, you can accomplish the whole task with confidence because you refer to professional practices.
We recommend using a professional for your hospitality brand.
4. Follow Up with Actionable Feedback
This tip is handy when hiring a web designer, a firm, or using a template. In the case of a professional, there needs to be communication on your part regarding the progress of the process.
Sometimes you may not like how the process unfolds, which may prompt you to voice your concern regarding how things should be. For instance, if you realize your persona is not appealing to your target audience as it should be, there is a way you can communicate this to the professional working on your website.
Here, you need to state why you are dissatisfied and point out the changes you would like to be made. Being specific with your discontent will help the designer make appropriate changes and steer your personas and goals towards the preferences of your target audience.
This website is supported by its users and community. We sometimes earn commissions from relevant affiliate links. When you click-through links in this section I will receive commissions from these actions.
Tips and Trends for us over 55+
Taking care of your body one step at a time…
5. Different Projects at Different Times
Website redesigning involves performing the sitemap, designing, and implementing the redesign. These three steps are crucial for a good website redesign and should not be performed simultaneously.
Remember, the three processes are completely separate, and each requires its attention, whether you are working with a designer or an agency or using a template. You will definitely be frustrated if you are in the implementation stage but still organizing the website pages at the same time.
To avoid this, begin the process by first developing a site map. This will outline website structure and appearance, including the pages needed and how you can easily access anything you want. The next step is to develop a mock-up. You can use Illustrator, Invision, or Photoshop. After finishing with designing, you can now implement your hospitality website redesign.
6. Determine Your Copy
This is where you may need to add some new pages on your website to give it a new look, or you want it to remain as the current copy. However, if you intend to give a new look, you need to write everything down before redesigning your website.
This will help you know exactly where to put your new pages and how you can organize them during the design process. Alternatively, if you are working with a designer, you can write the final copy of your website while the designer is redesigning it.
The implementation process can be quickened by designing the website and working on its copy simultaneously. You simply have to insert the text you want on your website during the design process. This will save you the panic of your website needing to be tweaked before being launched. However, you need to have a clear site map that will easily direct you through the copy-making and designing processes.
Many approaches can be applied to redesign the perfect hospitality website. Also, there are many tools you can employ to help you redesign your dream business website yourself.
If you are unsure about doing it yourself, you can hire an agency to help you in the process or use a template. Even though we recommend using a professional, the tips discussed in this article will definitely help you develop a perfect new website or make the minor touches on your site to make it more attractive to your target market.
Remember that website redesigning is an enormous project that will attract your attention at every step to ensure the outcome survives the competitive digital business world.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
Ready to take your hotels digital transformation to a new level?
Hire a digital transformation coach for a new and bright future!
Related article: 10 Ways To Improve The UX On Your Hospitality Website
We are in this together!
I need to let you all know that we are in on this together. If you need to vent, talk, cry, or just have someone to talk with, I am here listening. Since I am working part-time at the local Kroger, I will best work it out around my schedule to the best of my ability.
Where to reach me
Also, join us at our Facebook Group – Hotel Social Media Community
We will get through this unprecedented event together! #hotelstrong #hospitalitystrong
The hotel industry still is facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and help us all get through this!! #hotelstrong #hospitalitystrong
About Are Morch
Hi, I am Are Morch. Your Digital Transformation Coach helps hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.