Are you optimizing SEO in new ways that will transform your business?

In a COVID 19 pandemic-ridden world, more and more people have switched to online interactions with brands and companies for all of their product and informational related needs.

This has made SEO more important than ever before, as a vast chunk of the world’s population is now looking for online solutions to their problems. Here, the single most important thing to do is to stand out from the rest of the sites and products out there in cyberspace. You can do this with the help of these excellent search engine optimization (SEO) techniques.

Always Use Highly Relevant Keywords

Keywords are key for a simple reason. They are amongst the most important components of any search engine optimization (SEO) program. In fact, you must have a list of the most important keywords that will work best for your specific niche in your target market.

For instance, if you have a website for study guides and exams, the keywords could be the names of these exams, such as the NCLEX RN, PANCE, and similar. The perfect keyword will always help you to connect to your audience by helping them find your content. They will bring your audience to your site. And of course the more the traffic, the greater the chance of a conversion. 

The Era of Optimized Voice Search

Voice search used to be taken as more of a novelty and a niche concept, but as of today, it is considered to be a very popular topic for consumers and marketers alike. Even if you have just started to build a website of your products from scratch, adding schema markup to your site will help Google and other search engines identify the various elements of the pages on your site.

These include opening hours of your brick-and-mortar shop, the prices of your products, promotions, etc.    

Make Sure That Your Site Is Mobile Friendly

The internet may have started from PCs and laptops but it has now increasingly become the undisputed domain of the smart device. In fact, more and more searches are being conducted on smart devices than ever before. If your site is not web-friendly, you will lose a lot of traffic. In fact, it would not be wrong to assert that you will lose most of it!

Don’t Forget your Meta Title, Meta Tags, and Meta Description

The meta tags, title, and descriptions on your website are of paramount importance when it comes to attracting the right kind of online visitors. It is very simple really. Any website with attractive and near-universally appealing titles as well descriptions would make for a very interesting reading.

However, you have to make sure that your meta title and descriptions are completely relevant to the content of your site and are in keeping with its core objectives.  Apart from that, you also have to make sure that they are in keeping with the interest of the target audience. 

Using an SEO Agency 

If you are really serious about your SEO, you should contact an SEO agency that will help you transform the way you build your brand online. An example of the right SEO agency would be Tactica New Jersey SEO services. These people will help you make sure that you rate amongst the best sites in your target niche. 

Consider Hiring an SEO Consultant

You can always opt to work with an SEO consultant who will share many SEO tactics with you. These people have a lot of experience in the industry and they would be sure to give your SEO efforts a really good boost.

Avoid Legging at all Costs

The average online user doesn’t spend more than a few seconds at most, at a web page that does not open easily. Here you will have to take care of the back-end of your site and give it the same importance as its visible front-end. 

If there is no proper strategy for keeping your site online and with high-speed downloads, the rest will all be wasted effort. If the site does not open fast enough, it will have a high bounce rate. This means that people will ‘bounce’ off your site within a few seconds. Google will see that and downgrade your site’s rankings accordingly.


The above SEO tactics can help make sure that your site makes it to the top lists of most search engines. Just make sure you follow them thoroughly. 

Related article: 5 Local SEO Tactics to Drive Your Hotels Bookings and Traffic

We are in this together!

I need to let you all know that we are in on this together.  If you need to vent, talk, cry, or just have some to talk with, I am here listening. Since I am working part-time at the local Kroger, I will best work it out around my schedule to the best of my ability.

But you can reach me here:


LinkedIn Profile

LinkedIn Page

Also, join us at our Facebook Group – Hotel Social Media Community

We will get through this unprecedented event together! #hotelstrong #hospitalitystrong

For any specific information on COVID-19, I recommend go to CDCWHOAHLAAAHOA, and HSMAI. Also, follow information from your local authorities.


We are starting to reopen some hotels again (Yay!!!). Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and helps us all get through this!! #hotelstrong #hospitalitystrong

About Are Morch

Hi, I am Are Morch. Your Digital Marketing Coach and Customer Experience Expert helping hotels create unique and unexpected experiences by freeing up resources to focus on new ideas through value innovation and a growth mindset.

Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | InstagramPodcast