Advertising on Social makes it easy to find the right people, capture their attention and get results. Affordable Social Media ads are new Hotel opportunities when you a solid foundation in place for your Hotel.
It is not uncommon to get requests from Hotel owners or managers that don’t care about Likes, Shares, Comments, Tweets or Retweets. They are more interested in the conversion and the raw data behind this.
Google Ads the safe alternative
We know that this behavior comes from Hotels that over years that been accustomed to Google Ads. Google Ads works best for immediate sales.
On Google AdWords, Hotels pays for the potential of finding new customers based on search phrase and keywords.
With over 3.5 billion daily search queries AdWords gives online stores and unparalleled reach to potential customers searching for services and goods. AdWords advertising options are split into two types: search and display. The former allows you to bid on phrases and keywords to target audiences actively searching and the latter, letting you display banners and ads on websites around the internet.
Google is still the most superior search engine, and with they still have a larger audience than Social Media channels. Their large audience is what been drawing Hotels to utilize their service.
Hotels are known to prefer predictability and the ability to analyze essential data from the raw data. And Google AdWords allows Revenue Managers to provide analytical data that indicate the effectiveness of the Google Ad campaigns.
Google’s targeting options include location, keywords, demographics, negative keywords, language and by a device.
Google AdWords is very effective for lead generations. If your campaign is set up properly, it has the potential to send extremely targeted leads to your Hotels website, landing page, opt-in form or other online property.
Social Media Ads Are New Hotel Opportunities
Extending your ads has never been this easy. Facebook, Instagram, and Audience network is a great way to improve your Hotels reach.
Audience networks target ads to people based on how they engaged and when they engaged. To triggers the experience element that is relevant to where the customers are in their process of investigating products or services.
You can choose your audience based on demographics, behaviors or contact information.
Measurements for behavioral ads is based on solutions that are organized by objectives to give your Hotel the insight that matter most.
One of the keys to Audience networks and behavioral ads is that you measure reach, frequency, targeting and cross-device performance to understand and optimize how you connect with your audience.
With the proper strategies, one of the real benefits of Social Media Ads is that Hotels can measure ad awareness, ad recall, brand awareness, and brand perceptions. This will allow Hotels to identify how advertising directly impact their reputation.
Facebooks Brand Lift allows eligible Hotels to take their advertising campaigns to a new level. Your audience is divided into two groups – people who see your ad and people who don’t. Then a poll with questions about your brand is delivered to both groups so you can analyze the lift in Hotel brand metrics across groups.
In addition, Hotels can utilize the Facebook Estimated Ad Recall Lift. This is a unique way to optimize your creative strategies and targeting choices with insights gleaned from measuring recall for ads on Facebook or Instagram.
Estimated ad recall lift (people) is a metric available for campaigns with brand awareness, video views or the Page post engagement objective.
Conclusion
A new wave of Hotel marketers is advocating for experimentation with what works on different digital outlets from Facebook to Google to take advantage of each platform’s unique strengths and audience, rather than try to get all platforms to adopt identical standards for measuring and selling ads.
Google Ads serves traditional Hotel marketing campaigns that let marketers analyze the raw data to identify how well the ad convert.
Behavioral Ads with Facebook, Instagram, and Audience networks is designed to work with your Hotels community.
With Google Ads, marketers can in some way control the outcome based on the data, while with Behavioral Ads the community controls the outcome.
With Google Ads, Hotels can connect their ads directly with a dedicated landing page that is proven to convert.
Behavioral Ads is the gateway to amplify your Hotels story.
The key today for Hotel Marketers is to learn how to use a combination of Google Ads and Behavioral Ads. Both options are great alternatives to attract new and renewed customers to your Hotel.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
Facebook Native Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.
FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!
Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
