by Are Morch | Mar 19, 2017 | Consulting
Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses. Learn their mindset,...
by Are Morch | Mar 12, 2017 | Hotels
Social currency is a concept that speaks to how we only share things that make us look good. It’s why we share certain pictures or articles on Social Media. It’s also why we only tell our friend’s interesting stories about something funny or exciting we did, we...
by Are Morch | Mar 6, 2017 | Community
Facebook is striving to be the go-to channel for the whole customer experience for business travelers. One of the patterns I have seen over many years and that often mention in various forms is how the Hotel and small business communities are ecosystems that feed on...
by Are Morch | Feb 28, 2017 | Consulting
Change refers to a difference in a state of affairs at different points in time. And often change represent a paradigm shift that meets various forms of reactions within the organizations. Social and New Media has for many been a disruptive change that been meet with...
by Are Morch | Feb 20, 2017 | Hotels
Hotels today is starting to learn the real impacts of the Digital reality. Data from 2016 showed us that in the US: 258 Million digital US users consumed 1.5 Trillion digital minutes each month More than 60% digital US users consume Travel content 8.7 Billion minutes...
