by Are Morch | Apr 19, 2017 | Hotels
All Hoteliers with a real backbone look at profitability and how it impacts property value. One challenge for many years has been rising customer acquisition costs. The Hotel Industry is known for its complexity and fragmented structure. A hotel can be owned,...
by Are Morch | Apr 13, 2017 | Community
We have gone through a period here where some brands have come in the spotlight for all the wrong reasons. I am not going to pick on these brands, for me is more important to see what can we in the Hospitality Industry learn from this. What these recent events have...
by Are Morch | Apr 5, 2017 | Hotels
Hospitality, Tourism and Travel are all growing sectors in the United States. The customer experience today is impacted by a multitude of variables. And the Hospitality Industry need to capture new team members that have education, training, knowledge, and values that...
by Are Morch | Mar 30, 2017 | Community
Chatbots and Facebook Messenger together is a real powerhouse and represent the future of Hotel Marketing. What are chatbots? Chatbots are computer programs that carry out conversations with people using lightweight messaging app UI, language-based rules, or...
by Are Morch | Mar 26, 2017 | Hotels
One of the most common questions or challenge we experience today from small Hotels and businesses is ‘How do we measure Social Media ROI?’. The ultimate goal for Social Media ROI Making meaningful connections with customers in their moments of interest and need....
