by Are Morch | Jun 12, 2017 | Hotels
Through Social Media, your hotel customers today have easy access to Social Media tools and information that amplify their voice. The question often is do Hotels take the time to listen to the ongoing conversations? It is important to understand that just because you...
by Are Morch | Jun 6, 2017 | Hotels
The Hospitality industry consists of four main sectors. These include lodging, food and beverage, recreation, and travel and tourism. It is a very competitive industry, and those businesses in it need to get maximum value for every dollar they spend on advertising....
by Are Morch | May 30, 2017 | Community
Social Media Engagement has been a challenge for Hotels when it comes to Revenue Mangement. Distribution through Social Media channels can be complex without the proper strategies in place. Revenue Management to this point have been utilized in the pricing of...
by Are Morch | May 23, 2017 | Hotels
Cost Per Acquisition(CPA) is a metric that most Hotel owners look at to learn how much money has been spent in generating a room booking. Hotels must determine the total amount of money they spend on each room booking. Today the journey that leads customer down the...
by Are Morch | May 16, 2017 | Hotels
Social Media Business Map Today every Hotel will need a Social Media Business Map that will help you understand the critical factors impacting your Hotel right now, then refocus and realign with the Hotels overall strategy you need for competing and innovating....
