by Are Morch | Apr 13, 2015 | Small Business
Social Media Monitoring Tools That Are Free The Internet is one of the most important inventions in the history of mankind. It has changed the way that we perform many daily activities, as well as given us instant access to just about every piece of information you...
by Are Morch | Apr 9, 2015 | Hotels
Hoteliers have had to meet a range of new challenges with the advent of OTAs. Third-party interference with guests, commoditization, and a decrease in loyalty due to lowest-price seekers are some of the challenges the hospitality industry is striving to meet in...
by Are Morch | Apr 7, 2015 | Hotels
Visual Storytelling is nothing new. It has been around since caveman, and some theories indicate that cave drawing was used for communications. What has changed is the platforms we now use to communicate and share our stories. Customers today are utilizing New Media...
by Are Morch | Mar 30, 2015 | Consulting
Should the hospitality industry be utilizing YouTube? With more and more people using digital media to find out about entertainment, restaurants and other hospitality-based businesses, YouTube provides another inexpensive outlet that can reach vast numbers of...
by Are Morch | Mar 26, 2015 | Consulting
Primary to all Digital Marketing is the development of a sound Digital Marketing Strategy. Choosing the right tools while targeting the right audience at the right time is much more science and research than art. This is important to understand in a rapidly changing...
