by Are Morch | Apr 7, 2015 | Hotels
Visual Storytelling is nothing new. It has been around since caveman, and some theories indicate that cave drawing was used for communications. What has changed is the platforms we now use to communicate and share our stories. Customers today are utilizing New Media...
by Are Morch | Mar 30, 2015 | Consulting
Should the hospitality industry be utilizing YouTube? With more and more people using digital media to find out about entertainment, restaurants and other hospitality-based businesses, YouTube provides another inexpensive outlet that can reach vast numbers of...
by Are Morch | Mar 26, 2015 | Consulting
Primary to all Digital Marketing is the development of a sound Digital Marketing Strategy. Choosing the right tools while targeting the right audience at the right time is much more science and research than art. This is important to understand in a rapidly changing...
by Are Morch | Mar 24, 2015 | Hotels
After the New York Hilton Midtown announced they would be ending room service back in 2013, the industry predicted massive change with regards to in-room dining. Today, amidst continued declining sales in-room service, these predictions are coming true as hotels...
by Are Morch | Mar 18, 2015 | Travel
How Cross-Promotion Can Help Improve a Travel Business Cross-promotion refers to a marketing tool that can be used by businesses with related products. Any time that customers of a particular product or service are being targeted with advertisements of related...
