by Are Morch | Sep 19, 2013 | Hotels
Jay Bear once said “The goal is not to be good at social media. The goal is to be good at business because of social media.” Social Media is engagement in real time. The consumers are voicing their opinions more than any time before in history. Social Media has...
by Are Morch | Sep 11, 2013 | Hotels
What is a Hotel Landing Page? So that we are all on the same page, a landing page is a special web page that your visitors reach (hit) when clicking an ad or external link to your website. The goal of every landing page is either to capture information about that...
by Are Morch | Sep 8, 2013 | Consulting
What is really Social Media Relationships? I have previously talked about the paradigm shift Relationship Marketing Strategies can provide for Hotel Bookings. Many Hotels has thousands of followers, friends, likes, connections or +1’s. But this is not equal to having...
by Are Morch | Sep 2, 2013 | Travel
An traveler has that sense of pleasurable anticipation at the start of any trip, from considering the things to do and places to eat at their destination. Hotels have an opportunity to assist guests and prospective guests with this pre-trip planning. Instead, the...
by Are Morch | Aug 28, 2013 | Community
Airbnb has closed the Social Gap with its unique service. Originally it was called AirBed & Breakfast, and the short elevator pitch was Forget Hotels. The founders of Airbnb found that there was a large base of customers that were seeking genuine Hospitality where...
