by Are Morch | Aug 25, 2013 | Consulting
Engaging with customers through social media presents a wealth of opportunities to grow your hospitality business, create opportunities and enhance reputation. It can, however, also be a minefield for reputational mishaps and poor outcomes. The key is to put in place...
by Are Morch | Aug 19, 2013 | Community
These days, when people have something to say about your hotel, they’re probably not going to fill out a comment card and drop it in the lobby suggestion box. Instead, they’re going to take to social media and tell the world what you did right or wrong during their...
by Are Morch | Jun 28, 2013 | Consulting
When hotels sign rate parity deals with online travel agencies (OTAs), they agree not to advertise the same room as the deals site for less (including on their website). As a result, many customers assume they will always get a better deal if they book through sites...
by Are Morch | Jun 10, 2013 | Hotels
Hotels are today facing a new Social Media reality. I will here share some behind the scene tips on How to protect your Hotel. I have a Secret to share with you today. Back in the days, I worked for the Military in home country Norway. I was part of a team where our...
by Are Morch | Jun 4, 2013 | Hotels
What is Hotel Remarketing? With traditional online marketing, you drive traffic to your hotel website and try to convince visitors to make a booking. This effort encompasses hotel website design, search engine optimization (travel SEO), online advertising (like Google...
