by Are Morch | Sep 8, 2013 | Consulting
What is really Social Media Relationships? I have previously talked about the paradigm shift Relationship Marketing Strategies can provide for Hotel Bookings. Many Hotels has thousands of followers, friends, likes, connections or +1’s. But this is not equal to having...
by Are Morch | Sep 2, 2013 | Travel
An traveler has that sense of pleasurable anticipation at the start of any trip, from considering the things to do and places to eat at their destination. Hotels have an opportunity to assist guests and prospective guests with this pre-trip planning. Instead, the...
by Are Morch | Aug 28, 2013 | Community
Airbnb has closed the Social Gap with its unique service. Originally it was called AirBed & Breakfast, and the short elevator pitch was Forget Hotels. The founders of Airbnb found that there was a large base of customers that were seeking genuine Hospitality where...
by Are Morch | Aug 25, 2013 | Consulting
Engaging with customers through social media presents a wealth of opportunities to grow your hospitality business, create opportunities and enhance reputation. It can, however, also be a minefield for reputational mishaps and poor outcomes. The key is to put in place...
by Are Morch | Aug 19, 2013 | Community
These days, when people have something to say about your hotel, they’re probably not going to fill out a comment card and drop it in the lobby suggestion box. Instead, they’re going to take to social media and tell the world what you did right or wrong during their...
