Jay Bear once said “The goal is not to be good at social media. The goal is to be good at business because of social media.”
Social Media is engagement in real time. The consumers are voicing their opinions more than any time before in history. Social Media has become a medium where consumers feel equal, and their values count.
The question on most Hoteliers mind is;
“How do we capitalize on this new trend?”
Social Media has an underlying foundation of trust. It consists of several segmented parties. Some parties have open invites, and then there are various regulated parties. The main principle is that if you start selling in any of these parties you get kicked out.
The Magic Question Hotels should ask is;
“How can we add value to the Party so that everyone involved is provided with an extraordinary experience?”
Social Media is a channel for Collaboration and Networking with customers.
And it requires a different type of approach than traditional Hotel Marketing Channels.
Most Social Media Channels provide real time information exchanges.
If your Hotel wants to achieve Booking Conversions from Social Media you have to put in place strategies that allow for this.
Social Media is continuously moving like a wheel. Therefore you have identified how you can get your wheel to rotate in the right direction.
*NOTE* Backwards is NOT a bad direction. It is worse moving forward constantly looking in the mirror.
The key to Social Business is to put in place strategies that leverage the impact of Social Networks like Facebook, Twitter, LinkedIn, YouTube, Pinterest, FourSquare and other niche-specific channels.
The Hotel Social Media Strategy Wheel
Use The Hotel Social Media Strategy Wheel to learn how you can spend less time on Social Networks, and more time on observing and educate yourself. One of the most common concerns raised among Hospitality Leaders is that Social Media is time-consuming.
But when put your Hotels Social Media activities into a system then this concern will be eliminated. Remember this is a moving wheel that requires daily monitoring, and also regular maintenance.
When there is a concern always work on identifying the cause of the problem. One of the main purposes behind The Hotel Social Media Strategy Wheel is helping your Hotel to easier identify the cause of concerns raised via Social Media Channels.
Implementing The Hotel Social Media Strategy Wheel will help you and your Hotel identifying the magic of Social Media.
Follow some proven principles that will help your Hotel generate ROI with Social Media.
SOCIAL MEDIA MANAGEMENT AND FACEBOOK ADVERTISING FOR HOTELS
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Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.
Join our Free Hotel Social Media Community on Facebook for more in-depth insight.
Try something new it will magnetize your Hotel!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
About the author
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
