by Are Morch | Nov 5, 2012 | Consulting
No Booking Conversions With Social Media Most studies and surveys that have been done to verify that Social Media has thrived engagement, but booking engines on the Hotels Facebook Page has shown mixed results. *NOTE* Facebook is the only Social Network at this moment...
by Are Morch | Sep 24, 2012 | Community
I just recently attended Travel Distribution Summit North America 2012. This event was organized by my good friends at EyeforTravel. The three main aspects I focused on getting more info on was; New and innovative distribution practices to maximize direct bookings...
by Are Morch | Aug 14, 2012 | Hotels
My friends at Ecole hôtelière de Lausanne and RateTiger researched the impact that channel management has on the sales environment and how hoteliers are managing the new distribution landscape. How Distribution Channels has evolved over the years GDS – Global...
by Are Morch | Jul 17, 2012 | Hotels
Last minute deals? Customers today shop for last-minute deals, or the best available price. This in itself is not very unique. The unique part of it that you have access to this information in less than a New York Minute. Mobile Market Growing According to eMarketer...
by Are Morch | Feb 22, 2012 | Community
Why Relationship Marketing? At the core of relationship marketing exchanges, that is profitable to parties involved in the exchange. The concept of exchanges as it applies to relationship marketing can be viewed from either a transaction cost analysis approach or a...
