by Are Morch | Feb 1, 2012 | Hotels
Traditionally Hotels manage their Reference Points in different areas such as marketing, distribution, communication, customer service, public relations, investor relations or human resources. With Social Media you add Networking, Listen, Predict, Engage and Convert....
by Are Morch | Jan 17, 2012 | Community
It is no doubt that Social Media is starting to make an impact on the Hotel Family. Surveys and studies were done show that the way the guest now engages with Hotels has dramatically changed with Social Media. Social Engagement has now become an important element in...
by Are Morch | Oct 11, 2011 | Hotels
Are your Hotel engaging with Military Precision? Yes, engagement has a profound strategy element attached to it, just like military Rules Of Engagement (ROE). When should proper response be used? Where should proper response be used? Against whom should you direct...
by Are Morch | Aug 12, 2011 | Travel
Wanting to learn more about How To Create your dream vacation the greenway? I did an interview with the VP of Marketing & Business Development, Roseanne Landay from TripSketch to capture a new exciting trend. Q: TripSketch promotes itself as an Award-winning green...
by Are Morch | Aug 8, 2011 | Event
I have interviewed Daniel Edward Craig, a recognized expert in the hospitality industry, speaker, author, and Hotel consultant. With a focus on why Hotels and those in the hospitality management industry should pay attention to Reputation Management, here are...
