by Are Morch | Feb 19, 2013 | Consulting
Now is the time for Hotels to be proactive and not think tomorrow will look like today, but anticipate change and prepare their Social Media Strategies. Social Media Value Innovation is the key component for the future. Three key factors to become a leader of Social...
by Are Morch | Feb 6, 2013 | Community
3 Timeless Hospitality Trends Gets Sticky With Social Media My friends at Monscierge has provided me with their annual Guest Experience Management (GEM) report. And I provide my perspective of the tidbits there. Some of the findings from the survey indicate that: 73%...
by Are Morch | Nov 22, 2012 | Small Business
Our friends at Cornell University School of Hotel Administration just released the The Impact of Social Media on Lodging Performance report that covers 2,5 years studying midscale, upscale, and luxury hotels in 11 cities in the North America and Europe. This report is...
by Are Morch | Nov 5, 2012 | Consulting
No Booking Conversions With Social Media Most studies and surveys that have been done to verify that Social Media has thrived engagement, but booking engines on the Hotels Facebook Page has shown mixed results. *NOTE* Facebook is the only Social Network at this moment...
by Are Morch | Sep 24, 2012 | Community
I just recently attended Travel Distribution Summit North America 2012. This event was organized by my good friends at EyeforTravel. The three main aspects I focused on getting more info on was; New and innovative distribution practices to maximize direct bookings...
