by Are Morch | Aug 14, 2012 | Hotels
My friends at Ecole hôtelière de Lausanne and RateTiger researched the impact that channel management has on the sales environment and how hoteliers are managing the new distribution landscape. How Distribution Channels has evolved over the years GDS – Global...
by Are Morch | Jul 17, 2012 | Hotels
Last minute deals? Customers today shop for last-minute deals, or the best available price. This in itself is not very unique. The unique part of it that you have access to this information in less than a New York Minute. Mobile Market Growing According to eMarketer...
by Are Morch | Feb 22, 2012 | Community
Why Relationship Marketing? At the core of relationship marketing exchanges, that is profitable to parties involved in the exchange. The concept of exchanges as it applies to relationship marketing can be viewed from either a transaction cost analysis approach or a...
by Are Morch | Feb 1, 2012 | Hotels
Traditionally Hotels manage their Reference Points in different areas such as marketing, distribution, communication, customer service, public relations, investor relations or human resources. With Social Media you add Networking, Listen, Predict, Engage and Convert....
by Are Morch | Jan 17, 2012 | Community
It is no doubt that Social Media is starting to make an impact on the Hotel Family. Surveys and studies were done show that the way the guest now engages with Hotels has dramatically changed with Social Media. Social Engagement has now become an important element in...
