5 Reasons Your Hotel Should Engage With Military Precision

by Are Morch | Oct 11, 2011 | Hotels

Are your Hotel engaging with Military Precision? Yes, engagement has a profound strategy element attached to it, just like military Rules Of Engagement (ROE). When should proper response be used? Where should proper response be used? Against whom should you direct...

TripSketch – Green Travel Planning There Is An App For That

by Are Morch | Aug 12, 2011 | Travel

Wanting to learn more about How To Create your dream vacation the greenway? I did an interview with the VP of Marketing & Business Development, Roseanne Landay from TripSketch to capture a new exciting trend. Q: TripSketch promotes itself as an Award-winning green...

Why Hotels Should Pay Attention To Reputation Management – Interview With Daniel Edward Craig

by Are Morch | Aug 8, 2011 | Event

I have interviewed Daniel Edward Craig, a recognized expert in the hospitality industry, speaker, author, and Hotel consultant. With a focus on why Hotels and those in the hospitality management industry should pay attention to Reputation Management, here are...

Booking Patterns of Guests in Independent Hotels [INFOGRAPHIC]

by Are Morch | Jul 29, 2011 | Hotels

What are Hotels doing to capture their guests booking patterns? One of the challenges with online booking for Hotels is to identify the triggers that lead to the best conversion ratio. My friends at WHIP – World Independent Hotels Promotion has gather some...

How Comfort Inn Middletown-Red Bank, NJ Leverage Social Media for a Small Hotel

by Are Morch | Apr 11, 2011 | Hotels

In todays edition of Hotel and Social Media interviews I talk to Barb Youchah, Sales Manager at Comfort Inn Middletown-Red Bank, NJ. Q: How does a small Hotel like Comfort Inn manage Social Media on a day-to-day basis? (*NOTE – notice all Social TouchPoints here...