by Are Morch | May 25, 2025 | Boutique Hotels, Hotel AI
In 2024, boutique hotels took a bold step into the world of artificial intelligence (AI), marking a transformative year of AI adaptation. As the dust settles, 2025 looms large as the year of AI acceleration—a time when those who embrace the synergy between human touch...
by Are Morch | May 18, 2025 | Hotel AI, Hotel Events
🎯 The Core Challenge: “Overwhelmed, Underbooked, and Underdifferentiated” Independent, boutique, and luxury hotels are sitting on a goldmine of event potential—yet often struggle to activate it. Here’s why: Overwhelmed by logistics: The operational...
by Are Morch | May 11, 2025 | Hotel AI, Social Media Marketing
In today’s hyper-competitive hospitality industry, standing out online is no longer a luxury; it’s a necessity. As travelers increasingly turn to digital platforms to book their stays, hotels must leverage every tool at their disposal to capture attention, engage...
by Are Morch | May 7, 2025 | Hotel AI, Hotel Leadership
The hospitality industry is at a crossroads. Traditional models, built on standardization and predictable service, are being challenged by a new breed of traveler who demands personalized experiences and seamless technology integration. In this rapidly evolving...
by Are Morch | Apr 30, 2025 | Hospitality, Hotel AI
The hospitality industry, a realm built on human connections and personalized experiences, is at the cusp of a technological revolution. Artificial intelligence (AI) is making waves, promising increased efficiency, enhanced guest experiences, and new avenues for...
