Does your Hotel innovate in a relevant context with new customer trends and wants?

Social Media Marketing today is all about value innovation.

Creating a Leap in Customer Acquisition through Value Innovation

Today customers are looking for alternative solutions that transform an ordinary experience into an extraordinary experience.

The key to creating shifts towards alternative solutions starts with focusing on value innovation.

Value without innovation will give only incremental gains easily duplicated by the competition.

Innovation without value is typically technology-oriented and won’t be a commercial success.

The idea is to create a huge leap in value your Hotels team and customers never seen before.

That leap attracts new customers that have never before considered your Hotels products or service.

It is critical to understand that community engagement is based on the belief that those who are affected by a decision have a right to be involved in the decision-making process.

With new growing demands and fierce competitors that are not afraid to take new leaps through value innovation, Hotels must start to think outside the box.

Boutique Hotels makes it convenient for podcasters

Boutique Hotels makes it convenient for podcasters

We are seeing a trend among Boutique Hotels that are willing to take new risks to upgrade the customer experience.

At the Detroit Foundation Hotel, every day is a listening day.

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Studio Afternoons.

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At Hotel At Six can rent a studio with innovative solutions for the up and coming podcasters.

Podcasting is on rising in every industry and niche. Boutique Hotels has opened its doors and embraced this trend in new creative ways that truly support value innovation.

Today we find podcasters at every event in almost every industry. Hotels can take advantage of this by taking out some of the stress and frustration that comes with their travel.

And a bonus for the Hotel this creates a new revenue stream.

As Hoteliers, we should strive to deliver a customer experience that goes beyond customer requests and expectations.

Hotels that invest and introduce a growth mindset will focus on the processes and tasks. They embrace every micro-moment as a learning opportunity.

Achieving this requires an investment in the human capacity to create adaptive and resilient employees capable of taking on challenges and seeking out different strategies to achieve goals.

Your Hotels influence is determined by how abundantly you pay attention to your consumer’s interest.

Know how to develop a network of consumers who know you, like you and trust you.

They will become your Hotel army of walking ambassadors. When you got your army of personal walking ambassadors, you’ll have referrals coming your way faster than you can handle them.

Watch out for the consumer. Forget about fifty-fifty. The only winning proposition is one hundred percent.

It will magnetize your Hotel!

Value Innovation will spark your Hotels Occupancy and Revenue

I and my wife rescue horses. And I can show them and lead them to water, but never can or will I force them to drink the water.

Value Innovation works when you learn from your missteps and put effort into helping others have an extraordinary experience.

I often come in contact with Hotels that want to get more Likes, Followers, and Connections.

Getting a lot of Likes, Followers, and Connections is not that complex. But it will not do your Hotel any good if you don’t put it in context with your Hotel Marketing goals. I get a load of emails or Social Media messages daily from people that can sell me as many Likes, Followers and Connections I desire. Hey, I can forward these to you if that is what you are looking for.

You see creating a room into a podcast studio, or a guestroom experience designed to be interactive, spark creativity and share is what makes you human. And today human-to-human interactions are what drive value innovation.

Value Innovation is what connects your Hotel with your customers and guests. This is what will drive occupancy and new revenue streams for your Hotel.

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.


Facebook Advertising will help Hotels redefine the customer experience. Take advantage of new innovative strategies that will improve your Hotels ROI.

FREE access to our Hotel Social Media Community – Get more insights and training about Facebook Native Ads for Hotels!

Our Social Media Management team has refined these processes to help Hotels. Contact us today to learn more.

Join our Free Hotel Social Media Community on Facebook for more in-depth insight.

Try something new it will magnetize your Hotel!

Be flexible and identify new ways to make guests happy.

As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.

About the author

Are Morch – Hotel Marketing Coach. I help make every experience count while improving online visibility and revenue for fast-growing hotels.

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